In this piece I want to talk about something I noticed within Doctor Strange 2 that I think could be a big problem for the MCU going forward and that is the over use of integrated and interconnected storytelling.
I understand that from a corporate standpoint Disney is pushing Disney + as hard as they can and, part of that push is having the various Marvel shows on the platform feeding into the wider MCU, however, this creates a very real problem for the MCU as a whole. Though there are plenty of diehard Marvel fans who watch every piece of content that comes out, there are also others who are far more fair-weather, you might follow a specific character or who might watch some of the films here or there. The Disney + approach only account for those first lot of people, for the second they won’t be familiar with the Disney + shows or at least not all of them and as such will have a hard go of it keeping up with the films.
In many ways the Doctor Strange sequel is an epilogue to Wandavision, the film makes numerous call-backs and references to the show, though Sam Raimi claims he never even finished it. As such you can see the problem, to fully understand Doctor Strange 2 you have to have firstly seen Wandavision and for those you haven’t seen it well they will miss out on a lot of the context and not really understand why these two Avengers are fighting, and therein lies the problem. Through truly integrating the Disney + shows The MCU is creating homework for viewers, and saying that if you want to understand what is going on you have to firstly pay for this streaming service and secondly watch all these shows, which becomes too much for some people. As the Arrowverse went on people were put off my how interconnected those shows got, to understand the latest crossover event you had to watch all these shows even if you didn’t like them, at that point it no longer becomes entertainment but an obligation and I have a feeling the MCU is heading the same way.
I believe that as these smaller shows become more and more vital to understanding the plots of these big movies then more and more mainstream audiences will check out, not wanting to have to commit 6 + hours of their life to watching a series they may not even care about simply to understand the plot of the latest movie. As such, I think attendance at Marvel films will go down, not becomes of superhero fatigue, not because of the ‘liberal agenda’ that some people say they are trying to push, but because of that fact that they no longer want to commit to watching all these shows and films and may even be coming to the conclusion that there are too many.
I think dear reader that this is what will halt the ever expanding dominance of the MCU, and though it won’t ever kill the franchise all together it will cause it to contract in on itself.
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