The Disney Family Market And How Deadpool 3 Is Unlikely

Written by Luke Barnes

In this piece I want to talk about the state of Deadpool 3 and how I think there might be a problem with its production in the House Of Mouse. Please do bear in mind as you read this that technically the film is still being made and that supposedly it will also be R rated.

I think the recent release of both Moon Knight and the sequel to Doctor Strange provide valuable lessons about what a future Deadpool film may look like. With regard to the former, Kevin Feige said that they were going to go dark and not shy away from the violence which gave many fans of the character hope, however, what we got was far more family friendly and toned down then many were expecting. Yes, there was some violence and adult themes but for the most part it was fairly tame. This does not make the prospect of a hard R Deadpool film with violence and swearing likely. With the latter certain parent groups had an issue with the horror elements and went on to complain and kick up a fuss. There is this conception that even though the MCU films are not rated universal or to be watched by all that for some reason they have to appeal to families, maybe it is because Disney banks hard on the family market as such the MCU is hamstrung into what it can get away with without upsetting audiences who want to take their kids to see every Marvel movie.

I really do think that under Disney darker and more brutal characters from wider Marvel comics will suffer. The creator of Deadpool Rob Liefled has repeatedly indicated that there are behind the scenes issues on Deadpool 3 and that there is a disagreement within Disney about what the film should be. In my mind the main issue here is that due to the Disney branding everything is seen as being family friendly when that isn’t always the case, but never the less it has led to a certain expectation from audiences and crucially parents.

I think there is some strange parallel world wherein Deadpool could work toned down and for a more family friendly audience but then this would anger fans of the character and lose the comic diehards that make up Marvel’s most loyal audience. Basically Disney and Marvel are caught between a rock and a hard place, they don’t want to lose the diehards but they also don’t want to lose families either, think about the toys and merchandising.

Ultimately I think Disney will tone down these characters and then try and force them into the MCU and I think it won’t go down well.

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