Written by Luke Barnes
Austrian fashion journalist Bruno, played by Sasha Baron Cohen, travels to America to make it as a big Hollywood celebrity.
I think this is the worst of all Sasha Baron Cohen’s comedy films. All the most obnoxious and irritating elements are turned up to beyond the max here in a desperate attempt to be funny. Even then it still fails. I didn’t find myself laughing once whilst watching this.
Many praise this film for how it presented Bruno’s sexuality. However, though this film may have subverted some homosexual stereotypes in its depiction it also made new ones which were just as bad as those before it. It still often used Bruno’s sexuality as the butt of the joke, which coming from a straight actor seems a little poor show and homophobic.
I also thought that despite being under an hour and a half this film felt like it was on for at least three hours, such was its terrible pacing. It truly was a slog to get through.
Overall, not funny, irritating and mildly homophobic.
Some of the celebrities that have been ‘caught unaware’ give funny reactions
It isn’t funny when it tries to be
It is awfully paced
It creates new homophobic stereotypes
Most of the characters feel very one note
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