Space Jam 2: Blatant Product Placement Strangely Works Here


Written by Luke Barnes

I will admit I went into this with very, very low expectation. However, the film completely took me by surprise and I actually ended up really enjoying it. Yes, the film is a blatant excuse by the higher ups at WB to constantly advertise all their various properties, and yes it is excessive with the product placement, but in a strange way it all works well.

I think the reason this film works so well is because of how self-aware it is, it knows what it is, it knows what it is doing, and it makes a joke out of it. Honestly, this film is quite funny in a lot of places and it often has you laughing or at least smiling. Yes, there are a few cringey lines here and there, but they aren’t bad cringe and some of these lines prove to be amongst the funniest.

Lebron James is by no means a natural actor, but he is very watchable, and I would say he does a better job than Michael Jordan in the first film. I believed his bond with his son and in that respect I found the ending of the film to be surprisingly touching. Additionally, James has strong chemistry with the Tunes and him and Bugs are a good pairing. I would like this film to get a sequel so we can get more of them together.

In terms of being a Looney Tunes property this modernised the characters well and gave them a compelling motivation to help James and in doing so return to the court. The one comment I would make in this regard is that this is very much a Bugs Bunny film, and though the other well known characters appear he gets pretty much all of the screen time. Bugs ending runs the gambit between heart breaking and cheer-worthy, and you feel every minute of it.

Overall, the strongly negative response this film has brought out from a lot of people seems to be out of a sense of nostalgia, they are comparing this to the first film that they make have childhood connections with and viewing it like that this film never could have lived up. However, I think not only is this a good film, but I would say it is even better than the first.



The Tunes characters

The emotions

The jokes


It is a little blatant with the product placement

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